Case from the Silicon Valley. 507 leads at $3.50 for an American Startup
We checked the Value Proposition for the startup Figureit.ai 507 leads. $2000 budget
and a successful test campaign.
and a successful test campaign.
Figureit.AI is a service that accumulates big data on customer behavior in stores, helps to predict results of ad campaigns for FMCG brands and collects unique statistics.
Find all the employees of major American grocery chains: Walmart, Target, etc., and have these people include filling out forms and reports on customer behavior in their daily routine
2 agencies worked on the project in parallel. Each was allocated a $2000+ budget. It was necessary to win the competition and bring as many leads as possible at the lowest cost.
2 agencies worked on the project in parallel. Each was allocated a $2000+ budget. It was necessary to win the competition and bring as many leads as possible at the lowest cost.
Goals set by the client:
Project preparation
Projects with startups are defferentiated by the fact that the client is intensely involved in the project at every stage. We compiled a list of requirements, set up analytics, assembled a mindmap of target audiences and specific job positions of the potential leads.
Paid traffic. Audiences
Gathered each possible one. Everyone who works as cashiers, merchandisers, managers in large American grocery stores. A list of all job positions (over 20) and all major chains (over 100) was compiled. We found groups on Facebook where they chat, discuss work and talk about life. Studied their pain points and goals. Found Customer insight.
Ad creatives
We designed simple minimalistic creatives. The offer was simple - get $10 Amazon gift cards by simply filling out a survey on our website. Here are a few examples.
The conversion rate was high.
Ad campaign results
Budget:
$1818
Average
cost per click
cost per click
$0.39
Leads
Leads
Average lead cost in all campaigns
$3.59
The test campaign is over, the client is satisfied with the result. Now he is processing the leads and improving the service. We will continue to work in other areas within the startup.
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